Bright Eyes

The brief was simple – create beautiful Instragram worthy packaging that will grab the heart of every Millennial beauty lover.

Bright Eyes launched with Twin Therapeutic Rose Quartz Crystals at popular retailer Superette. Two stunning blush pink crystals packaged with a soft luxe pouch and custom box (wrapped using Colorplan Extract paper range made from recycled cups). Positioned as a luxury yet attainable gifting product we created an aesthetic to match.

They were a hit! So Bright Eyes followed suit with the launch of two more products – Love Crystals for sharing between lovers or friends and Luxe Silk Hair Clouds.

Category

Identity & Packaging

Client

Bright Eyes

Credits

Milk Brand Agency
Design Team: Jeannie Burnside & Anna Hart