Heilala Vanilla

Love, warmth and laughter. Generosity, community and pride. 
Hand-pollinated, hand-picked and cured by the women of Tonga, Heilala isn’t just the purest vanilla in the world; It’s a virtuous circle of nature, nurture and quality that sees the goodness you put into your baking also return to the very communities that help to bring this incredible product to your kitchen.

The new logo is simply an evolution. Modernising the Heilala brand flower and evolving the wordmark to one which is bold, happy and welcoming - just like the people of Tonga. The illustration combines elements from the Pacific and subtle baking textures to create an illustration suite unique to Heilala. Combinations of solid forms and line work are used to express the texture of each product. A loose organic pattern is created from a selection of elements. 

Category

Identity & Packaging

Client

Heilala Vanilla

Credits

Milk Brand Agency
Creative & Design Director: Sarah Melrose
Strategist: Anna Hart
Design: Jeannie Burnside
Illustration: Jeannie Burnside