Lumino The Dentists

We worked with Lumino The Dentists to develop their identity from beyond a logo to a smile in the mind – bringing emotion, warmth and relatably back into an industry that intuitively feels cold and sterile. We expanded on the corporate colour palette for internal and external use, created a photography style and an illustration suite as well as developed a tone of voice unique to Lumino.

This was rolled out across internal communications, brand collateral, interior design (in collaboration with Unispace), website design, digital communications and marketing campaigns.

Category

Identity, Communication & Internal Values

Client

Lumino The Dentists

Credits

Milk Brand Agency
Creative & Design Director: Sarah Melrose
Strategist: Anna Hart
Design: Jeannie Burnside
Illustration: Natasha Vermeulen
Interior Design: Unispace