Novii

As a trailblazer in light and immersive technologies. Novii helps you make innovative, effective and award-winning retail and commercial spaces. We collaborated with Novii to reflect this in their brand identity.

Contemporary, clean and crafted, the Novii wordmark plays with angle and light. The suite of patterns is inspired by organic shapes and patterns of light. The patterns reinforce the brand where imagery isn’t present. They work particularly well printed in foil or glosses that catch the light. 

The printed collateral makes use of all the brand elements: colour palette, typography and pattern. The underlying grid system ensures consistency. The forced justified type is confident and alludes to our intelligent, meticulous nature. A mix of light and dark give our material energy and pace.

Category

Identity

Client

Novii

Credits

Milk Brand Agency
Creative & Design Director: Sarah Melrose
Strategist: Anna Hart
Design: Jeannie Burnside