PURE MAMA

Welcome to PURE MAMA, a skincare brand that celebrates the beauty of motherhood through nurturing products. I collaborated with PURE MAMA as a graphic designer to create a captivating brand identity and packaging design system.

PURE MAMA, a skincare brand from New Zealand, recognised the need for specialised products to support women and their little ones during pregnancy and motherhood. Their goal was to provide high-quality effective skincare with elegance and sophistication.

We developed a distinctive logo and selected fonts that evoke warmth and familiarity while maintaining a contemporary feel.

In addition to the brand identity, thoughtful attention was dedicated to the packaging design system – aiming to create packaging that elevates the products to luxurious gifts, understanding the importance of first impressions. By using sleek and modern designs for vessels and boxes, ensured that PURE MAMA products stand out in the market, distinguishing them from conventional pharmaceutical offerings.

Category

Brand Identity & Packaging

Client

PURE MAMA